Simplex Design blog : The Common Misconceptions about SEO

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The Common Misconceptions about SEO Posted: 22 Oct 2012 09:26 PM PDT While Search Engine Optimization is riding the success wave almost everywhere on the internet, there are more than enough misconceptions about SEO as well. Let's separate fact from fiction. 1. Do it right once and that's it Simply put, SEO is using well placed phrases in the content of your website so as to get the best rankings in search engines. Content is definitely key and any business or company needs to ensure that its content is well written, cogent and dependable. But content is not the only thing and so to write great content and sit back waiting for things to happen will not work in SEO. This is an ongoing process and needs to be monitored regularly so that you can get more from the process. 2. More content, less design While SEO does focus on great content, it is a misconception to think that you need to sacrifice design and aesthetics to be more visible in a search engine. In fact SEO employs not just words but many other aspects that you might use on the site to drive traffic your way. This could include something as simple as menu design, the tabs on your website or even the shopping cart customers use to store their purchase. The better designed your site, the better it is for you. Besides, good content cannot make up for a confused and confusing website. 3. Pay per Click works better One would imagine that the internet would be flooded with lot of information but not much quality if the company that pays for key phrases has better visibility! Search engines do not care about how much money you've spent but about what quality you deliver. Remember, search engines need to benefit too! PPC works along with SEO and not as a substitute as SEO. 4. Links are overrated Believe this misconception at your own peril! Links are important when you want the customers' visit to your website to culminate in a sale. You have to spend time and effort building backlinks and ensuring that the health of the links to and from your site is good at all times. Links are not overrated and are instead valuable resources to help your business grow further. 5. The more the links, the better If thinking that links are overrated is bad, then thinking that as many links as possible is the key to good SEO is bad too. Flooding your website with links is counter-productive and only help to confuse the customer. What you should look for instead is a well thought out bunch of workable links that do an effective job for you. 6. The in-house technical team can handle SEO Well this is a tricky one. It depends on how good your technical team is and how busy its members are. Yes of course SEO is not tough to do because you need 'simple' things like ASP, PHP and C++ to program but SEO is not just programming. You need to design it well so it can do its job well. For this, it is helpful to have a dedicated team of people focusing on it, exclusively. Watch out for the rumors and half-truths and create SEO that is elegant and effective! About Guest Blogger Teyona Dame is a tech-lover and enjoys to write interesting topic about technology. She writes for xfinity and its services as well. To know more, click here

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