Simplex Design blog : The Power of Photos for Your Blog Posts

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The Power of Photos for Your Blog Posts Posted: 07 Jan 2014 10:51 PM PST Think twice before omitting an image from your blog post. Taking the time to complement your exceptional content with a high-quality photo can not only help catch the eye of your reader, but improve a post's social media prowess, and building your brand and providing value as a result. Increased Social Activity If your online content isn't promoted on social monsters Facebook and Twitter, it may as well cease to exist. People rely on Facebook as a space for connecting with brands and obtaining interesting information—your blog's content. Image-driven posts elicit increased activity, from user clicks to shares and re-tweets. Since the Internet is overloaded with available and accessible information, you need to stay highly competitive and engaging. Promote original, high-quality content and posts with good visuals that compel people to not only read your content, but share it with others. In 2012, HubSpot compared the number of likes per photo to likes per average post (e.g. text, link and photo) of 8,800 Facebook posts from various company Facebook pages. The study revealed that posts with photos had 53 percent more likes than an average post. Photo posts also generated 104 percent more comments. An eye-catching visual can increase the post's social visibility and interaction, thus driving traffic back to your website. HubSpot also found that their own photo posts got clicked on 84 percent more than text and link posts. Wondering if your imagery is effective? You can gain insight on how effectively your content engages with audiences on social media with a platform like "Spredfast". Branding & Value Imagery supports your blog's brand and helps foster relationships with your audience. Consistently using visuals that are similar in quality, size and style can create a connection and build relationships with your readers. Just like your content, your visuals serve as your voice and identity. Readers of a fashion or crafting blog can become more invested in and emotionally moved by content complemented by photos that capture the essence of the article. Use custom photos to photo-brand creative content or even images from iStockPhoto.com for an inventory of photos and illustrations that can embody your brand and enhance your content. E-commerce sites can also increase branding and credibility by showcasing a product with an accurate image. A high-quality image is not only more effective, but more valuable to a customer than a textual product description. Photo Blogging Tips Photos are like your content's publicist. A post's picture can draw a reader in and increase the appeal of your content. As a supplement to your content, a photo will enhance the quality and effectiveness of your post. Digital Relevance offers the following tips for choosing photos: Make sure a photo is relevant to the post Use photos that feature an identifiable subject in sharp focus Be aware of too much noise in a photo Try to not repeat photos too frequently or use generic photos Go for images with striking values, such as a bold color, contrast, composition, character, or theme Take original photos and format them Optimize images for search visibility, and make sure they're shareable for social media About Guest Blogger Robert Bradley is a retired sales manager who likes to blog to pass on his wisdom. His favorite motto is "be the path of least resistance."

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